Top 5 Social Apps Performance in Ireland Q1 2025

In the first quarter of 2025, the top social apps in Ireland showcased varying performance trends on the unified platform. Here's a closer look at how these apps fared in terms of downloads, revenue, and active users.

TikTok - Videos, Shop & LIVE saw a consistent weekly revenue, peaking at around $119.8K in early January. Download numbers began the quarter strong, with over 10K in the first week, but tapered off to just over 8K by the end of March. Active users fluctuated, reaching a high of approximately 914K in early March.

Threads maintained stable download numbers, averaging around 10K weekly. Active user engagement was relatively strong, peaking at over 404K in early January and ending the quarter with approximately 388K users.

Facebook experienced a modest increase in weekly revenue, reaching a high of about $6.5K in mid-March. Weekly downloads were steady, with numbers hovering around 5K. Active users remained robust, peaking at over 980K at the end of March.

Instagram showed a slight decline in weekly revenue towards the end of the quarter, from a high of approximately $11.3K in mid-January to about $8.4K by March. Downloads followed a downward trend, starting at over 6K and ending below 5K. Active users, however, saw a notable increase, reaching over 829K by the end of March.

小红书 — 你的生活兴趣社区 had a significant spike in downloads in early January, reaching nearly 46K, but this quickly dropped to below 300 by the end of March. Revenue showed a sharp increase mid-quarter, peaking at $670. Active users followed a similar declining trend, starting strong at over 22K and ending at around 3.7K.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.